It can be difficult to write a cover letter that ticks all the boxes and stands out in a competitive job market. The position you’re applying for may attract hundreds of other candidates so you need to ensure that your cover letter shows that you are the perfect person for the role. Here are a few ways to make your letter unique and attractive to employers.
Make a list
List all the essential and desired qualities included in the job description. As you write your cover letter, explain how you meet these requirements and tick them off as you go along. Don’t just say that you are a team player, describe how you have proved this in your current role or voluntary activities. Explain how your skills and accomplishments will benefit your employer and the company as a whole.
Use a natural writing style
It’s important that your CV isn’t full of jargon or HR speak. Prospective employers want to see that you are able to use your initiative, and that you are ambitious, creative and enthusiastic, but they also want to get a feel for your personality. Keep the language you use professional and positive, but don’t be afraid to let your personality shine through.
The person reading your cover letter doesn’t have time to read pages and pages of information for each applicant, so include key information and get rid of any waffle. Avoid repeating yourself or using longwinded sentences when a few words or bullet points will do the job just as well. Don’t simply repeat what you’ve written in your CV. Use the same information but present it in a more detailed way, using carefully chosen examples.
Check it twice
Read your cover letter through twice, making sure there are no errors or inconsistencies. Then read it again! Get a friend or family member to read it through for you and provide feedback. Does your cover letter make you sound like the kind of person they would be happy to employ?
End it well
The way you end your letter is just as important as the main body text. Avoid phrases such as ‘I hope to hear from you soon’ and instead sign off with something like, ‘I believe I will be a valuable addition to your company, and I look forward to hearing from you’. This will make you sound confident and expectant.